As a Local Resident and Business Owner, it's a Marketing Gimmick. With a 35 year career as an Auditor I would love to "Audit" the results. Is the voting from the general public and prior customers or is it Friends and Family "Stuffing" the Ballot Box. How are Nominees picked for Categories? So many categories need input from all our Vacationers. I doubt out of towners even know or have access to the "Contest". Yeah, yeah Five Guys NOOOOOOOO WAY! Personally, I prefer Fresh White Castles. Yup!