Years ago I wrote a letter to the editor at the Virginian Pilot and they published it.
I suggested they should do what many cities do: Set up "Loops". My home town, Rochester, NY has an interstate road coming up from the NYS Thruway from the South East and then down to the Thruway to the South West. I-490.
It connects with 2 "Loops", The inner and outer loop. Many cities do this, think of Wash DC, Philly, ect.
What I suggested in my letter was to terminate I-64 East right where I-664 connects in Hampton. Then name the entire Loop from there ALL the way around as I-664. Then no more confusion with East and West. (Loops don't have a direction, they just go round and round!) Of course nothing became of my letter!